Startup metrics

September 25, 2018   

AARRR startup metrics model was developed by Dave McClure in 2007. The five steps in this model are:

Acquisition -> Activation -> Retention -> Referral -> Revenue

Below is an infographic to explain the concept.

AARRR & Pirate Metrics

Credit: AARRR & Pirate Metrics Infographic by Pierre Lechelle